How Blogging Saved Our School From Closing - Grow your School

How Blogging Saved Our School From Closing

I don’t want to sound dramatic but...

Blogging literally saved our school from closing. Exactly 3 years ago we did our usual advertising for sign ups, flyers, Google Adwords, and emailing/calling our old students etc. We were expecting 100+ students to sign up for the new semester, as this was the usual for us at the time. Starting the year with this number was fine for us as we knew we would get more sign ups throughout the year. All we wanted for the beginning of the semester was enough students to pay our immediate bills after the summer break. 

Disaster...

But that year was a disaster as very few of our students returned and even fewer new students enrolled. By mid-September we had only 30 confirmed students! Not enough to cover even half of our bills.
So, out of desperation, we started taking digital marketing really seriously. Within a week, we wrote our first blog and promoted it to Facebook. We included an offer in the blog about free trial lessons, then we waited……

Hallelujah!

The next day the bookings started coming in, slowly at first. Three on day one, five on day two. So we increased our Facebook budget and the bookings increased. By the end of the month, only 2 weeks later, we had 50 extra bookings. 30 of them became students and we covered our most pressing bills. Our heads were above water again… We wrote more blogs and promoted them. The bookings kept coming. We were saved!

Download Our Best 3 Blogs

Get Blogging the easy way...and get more students. Take our best blogs and use them for your school.

3 years later...

Fast forward a few years to September 20th 2018 and with a lot more blogs and digital marketing, I am happy to share with you that we have had to move premises twice as we needed more space. We have gone from 2 classrooms to 5. And, as of today, we are at full capacity and we are putting students on a waiting list because all our classes are full. This is the power of blogging.

But it's not all good news. Now we need to move again, but we love the location we are at right now and don’t want to move again. Take a look at the view from our office and you will understand why.

Ain't Nobody Got Time For That....

Now, I know most school owners don’t have the time to write blogs with all the other activities that need to be done, but if you are struggling to get students you need to make this a priority. You need to start learning how to promote your school better. We have a great product that works and students love it. It's your job to get the word out, and blogging is the answer. 

A Gift From Us To Get You Started...

If you want to grow your school, try some blogging. It really works. We want to give you our best 3 blogs that got us the most bookings. Please take them and alter them as you wish… Include an offer in the blog like we have done in this blog. Give it a try. I'm sure you will be delighted with the results.
If you need any help, please reach out to me in the group.
Sean

Download Our Best 3 Blogs

Get Blogging the easy way...and get more students. Take our best blogs and use them for your school.

Digital marketing agency that specializes in helping language schools grow their businesses

growyourschools.com

Larkin doo

Strossmayer trg 4
Zagreb 10000, Croatia

info@growyourschools.com

04/10/2018