How To Turn Your Website Into A Student Booking Machine - Grow your School
How to turn your webstie into a student booking machine

How To Turn Your Website Into A Student Booking Machine

Do you love your website? Or is it dull and boring? Many schools make the mistake of neglecting their website and it really harms their business. Your website is a representation of your school. Students will judge your school by how your website looks. If it looks bad or is boring it will push students away instead of attracting them.

Too often school owners ask their web developer to just put the basic info about courses and prices on their sites hoping it will be enough.  But times have changed. People have shorter attention spans so you need a compelling offer on your homepage to keep them on your site. If not, they are gone forever.

Your website needs to have a compelling offer 

A good website needs to show potential students right away that they have found the right school for them and their search is over.

Today’s blog is about creating compelling offers for your students - something that will grab their attention straight away and keep them on your page.

 The following blog is taken from digitalmarketer.com
Business is pretty simple.

We get paid to move people from a “Before” state to a desired “After” state.

In the “Before” state, the customer is discontent in some way. They might be in pain, bored, frightened, or unhappy for any number of other reasons.

In the “After” state — life is better. They are free of pain, entertained, or unafraid of what previously plagued them.
People don’t buy products or services…

They buy outcomes. They buy access to the “After” state.

A great offer will genuinely move a customer to a desired “After” state…

… and great marketing simply articulates the move from the “Before” state to the desired “After” state.

We want to help you double the numbers of your school using the latest digital marketing techniques. Are you Interested in Learning practical methods to improve Your bookings? We can Help you!

Most businesses that fail, particularly at start-up or when entering new markets, do so because either…

  • They fail to offer a desired “After” state (the offer is no good)
  • They fail to articulate the movement from “Before” to “After” (the marketing is no good)

Needless to say — getting clear on the desired outcome your offer delivers is fundamental to the success of your business.

Here’s how to get that clarity…

The 8-Question “Before/After” Grid

Before you create or market another offer — go through this exercise.

Ask yourself these eight questions…

  • What does your prospect HAVE in the “Before” state? What does your prospect HAVE in the “After” state?
  • How does your prospect FEEL in the “Before” state? How does your prospect FEEL in the “After” state?
  • What is an AVERAGE DAY like for your prospect in the “Before” state? What is an AVERAGE DAY like for your prospect in the “After” state?
  • What is your prospect’s STATUS in the “Before” state? What is your prospect’s STATUS in the “After” state?

For example, we’ve done some consulting for a company that offers a product to parents of babies.

It’s a little, squishy baby bath tub you place in a sink or in a larger bathtub. It keeps the baby comfortable and safe while the parent bathes them.

But it does so much more than that...

As a father of four, I know that bath time for baby is a scary, frustrating experience.

Customers who buy this soft, safe baby bathtub are transformed…

  • From HAVING a cold, hard bathtub to a warm, squishy bathtub.
  • From FEELING scared and frustrated to confident and in control at bath time.
  • From having an AVERAGE DAY with a terrible bath time experience to making bath time a breeze.
  • From a STATUS of unappreciated as a mother to a “super mom.”

We want to help you double the numbers of your school using the latest digital marketing techniques. Are you Interested in Learning practical methods to improve Your bookings? We can Help you!

Average marketers only articulate what a customer will HAVE if they purchase their product or service. Great marketers speak to how a customer will FEEL, how their AVERAGE DAY will change and how their STATUS will elevate.

With this simple eight-question “Before/After” Grid, any half-decent copywriter will be able to create a marketing message that will have an impact.

The marketing copy writes itself now that you are clear on the “Before” and “After”…

  • “Bath time with your newborn doesn’t have to be a scary, frustrating experience.”
  • “Say goodbye to bath time stress. You’ll actually enjoy bathing baby with this safe, comfortable bath tub.”
  • “You’ll feel like Mother of the Year as your baby plays and bathes in the safety of this warm, soft bath tub.”

Do you see how this copy clearly articulates how the product will move mom from a “Before” state of stress and unhappiness to an “After” state of joy and happiness with baby?

It’s powerful stuff.

But understanding how you will transform your prospect from a “Before” state to a desired “After” state also impacts…

How much you can charge

What is the distance between the “Before” and desired “After” state?

That distance is called VALUE.

Want to charge more for your products and services?

Simple — create a greater distance between the “Before” and desired “After” state by either:

  • Creating a better product or service (better offer).
  • Articulating the movement from “Before” to “After” differently or more clearly (better marketing).

When rolling out a new offer, starting a new company, or moving into a new market — keep it simple.

Get clear on your “Before” and “After.”


Digital marketing agency that specializes in helping language schools grow their businesses

growyourschools.com

Larkin doo

Strossmayer trg 4
Zagreb 10000, Croatia

info@growyourschools.com

06/09/2018